Outdoors
Some people have formative years; I had formative clients. Thanks to some work for Brooks early in my career, I developed a deep love of running. My love of hanging from a cliff with a harness on, however, is purely platonic.
̌
As a major partner of the Tour de France Femmes avec Zwift, Liv Cycling had the opportunity to tell the world what it stood for. We helped them make the most of it—with signage, ads, bucket hats, trophy design, kit design, fan zone videos, kids’ shirts, announcer copy, web content/ design, social content, and my favorite, these flags. MY ROLE: Concept, copy, creative direction. DESIGN: Megan Roy, Jenna Mahaffie. COPY: More femmes on bikes
MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Venture Visuals.
MY ROLE: Writer, co-creative director, voice-over. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Venture Visuals.
MY ROLE: Writer, co-creative director. CO-CREATIVE DIRECTOR: Linda Cobb. PRODUCTION: Avocados & Coconuts.
MY ROLE: Writer. CREATIVE DIRECTOR & CO-WRITER: Stacy Milrany. ART DIRECTORS: Simson Chantha & Shyla Lindsey. PHOTOGRAPHER: Kate T. Parker.
User generated content on social media, featuring our back cover of Outside magazine May 2017 special 40th Anniversary XX Factor Issue, and front cover of REI spring catalog launching the Force of Nature initiative. MY ROLE: Writer. CREATIVE DIRECTOR: Stacy Milrany. ART DIRECTORS: Simson Chantha & Shyla Lindsey.
MY ROLE: Writer. CREATIVE DIRECTOR & CO-WRITER: Stacy Milrany. ART DIRECTOR: Simson Chantha. PHOTOGRAPHER/ DIRECTOR: Kate T. Parker. EDITOR: Amy Enser.
MY ROLE: Copywriting. ART DIRECTOR: Larry Olson. CREATIVE DIRECTOR: Fred Hammerquist. COPY: I can run the same route every day and never come back to the same place.
MY ROLE: Copywriting. ART DIRECTOR: Larry Olson. CREATIVE DIRECTOR: Fred Hammerquist. COPY: A long run is never as tiring as a long day without one.
MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: You don't conquer the mountain, you conquer yourself. And if you're lucky, your stove.
MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: My fear of falling is nothing compared to the fear of never leaving the ground.
MY ROLE: Copywriting. ART DIRECTOR: Troy Nebeker. CREATIVE DIRECTOR: Fred Hammerquist. COPY: My biggest fear? Owning too much furniture.
I'll be sharing some work for Hydro Flask and JanSport, when I figure out where the heck I put it.
